Clean, Sexy Water By NICHOLAS D. KRISTOF Published: July 11, 2009

Nov. 17, 2011

Posted by Olivia K Derks under General
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 People always ask: What can I do to make a difference?

So many people in poor countries desperately need assistance. So many people in rich countries would like to help but fear their donations would line the pocket of a corrupt official or be lost in an aid bureaucracy. The result is a short circuit, leaving both sides unfulfilled.

So what’s charity: water founder Scott Harrison's secret? Mr. Harrison’s success seems to depend on three precepts:

First, ensure that every penny from new donors will go to projects in the field. He accomplishes this by cajoling his 500 most committed donors to cover all administrative costs.

Second, show donors the specific impact of their contributions. Mr. Harrison grants naming rights to wells. He posts photos and G.P.S. coordinates so donors can look up their wells on Google Earth. And in September, Mr. Harrison is going to roll out a new Web site that will match even the smallest donation to a particular project that can be tracked online.

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